Will Anstee

I’m Will, a proud dad of three and someone who’s deeply committed to protecting every child’s online sovereignty. That passion didn’t come out of nowhere—it’s built on more than 20 years working in media and tech across the Asia-Pacific, where I’ve seen firsthand how Big Tech plays fast and loose with data, especially when it comes to kids.
 

Most recently, I served as CEO and Executive Chairman of TotallyAwesome, a youth-first martech company focused on connecting brands with young audiences in a way that’s not just effective—but ethical and safe. It was there that I doubled down on my mission: to make the internet safer not only for kids, but also for the brands that want to engage them without crossing the line.
 

I’ve worked extensively on GDPR-K and COPPA compliance, and I’m proud to be one of the region’s most experienced voices in children’s data privacy protection and regulation.
 

Beyond that, I serve on the Singapore Advisory Board of SGTech, helping shape a trusted and thriving tech ecosystem that puts people before profits.
 

I bring an entrepreneurial mindset, a global perspective, and a creative approach to everything I do. But at the heart of it, I’m just a dad who believes every child deserves to grow up with their digital rights intact—and I’m not afraid to fight for that.